Tag Archives: Buell

Buell Sold To Liquidators

January 19, 2016

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Buell Sold To Liquidators

The lights are still off at Erik Buell Racing. The manufacturing assets of the company, which closed its doors last April, were sold at auction last Thursday for $2 million to a company called Liquid Asset Partners. Various intangible assets of Buell already belonged to an Indian motorcycle company called Hero Moto-Corp. Erik Buell Racing’s […]

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Eric Buell Racing Auction

July 20, 2015

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Eric Buell Racing Auction

If you really love motorcycles and you happen to win the lottery tonight your dreams could come true tomorrow. The small but important, American motorcycle manufacturer Eric Buell Racing will be sold at auction Tuesday in East Troy, Wisconsin. The assets to be liquidated include the company’s inventory, its supply of parts and its intellectual […]

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Bye Bye Buell

October 20, 2009

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Harley-Davidson announced last Thursday that profits were down 84 percent. Then on top of that the world’s principal manufacturer of traditional motorcycles also announced it intended to get stronger by eliminating its Buell brand. “We’re going to be able to grow the company more quickly,” Harley Chief Executive Officer Keith Wandell explained, “by investing in […]

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