Two New, Little Harleys

November 5, 2013

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If that is you in the photo above, congratulations. Harley-Davidson wants you.

Yesterday in Milan – not Milwaukee but Milan – Harley-Davidson revealed it’s “all-new platform to inspire the next generation of global riders.” The “platform” comprises two new products called “the Harley-Davidson Street 750 and Street 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years.” And they “are built for urban environments with all-new liquid-cooled Revolution X powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.”

In other words, the two new baby hogs are designed to sizzle like a Harley. They even feature those cool, little Sons of Anarchy fairings. But what they really represent are Harley’s answer to the Honda CTX700N. The press release enthuses that the motor company “is continuing its monumental ride, which began with the introduction of Project Rushmore in August, by revealing two new Dark Custom motorcycles designed for young urban riders around the world.” While developing the new, little Harleys the company interviewed potential customers in ten countries and conducted about 1,000 focus groups in Chicago, Mumbai, Sao Paulo and Tokyo.

More Opportunities To Customize

“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” Matt Levatich, Harley’s President and Chief Operating Officer, said. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer led continues to be a core driver of our product development process.”

The two new bikes are powered by “all-new 60-degree, liquid-cooled V-Twin Revolution X engines.” Both bikes feature six-speed transmissions. The 750 cc model weighs 480 pounds wet. The 500 cc bike will sell for $6,700. The bigger bike will cost $7,500. What Harley is really after is an influx of new customers for its tee-shirt, accessories and after sale product lines. The two bikes will feature “a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.”

“These new bikes are leaner, yet still have a mean streak,” Mark-Hans Richer, Harley’s Senior Vice President and Chief Marketing Officer, bragged. “They’re the real deal, made of real steel. They’re designed to handle the abuses of urban environments and provide authentic opportunities to customize.”

Harley will begin building the new bikes at its Kansas City and Bawal, India assembly plants this spring. The Bawal Harleys will be sold in Spain, Italy and Portugal and Asia.


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60 Responses to “Two New, Little Harleys”

  1. Rashomon Says:—Sales-Up-in-2013.aspx

    Still making money by the looks of it.

  2. Austin Says:

    @Sieg Ha! great story…. that’s the way business gets done! ….when you are a stand-up guy. I’m so jealous sometimes.

  3. Ol'LadyRider Says:


    If you haven’t already, Google “RiderCourse.” They are offered all over and consist of both classroom and practicum on bikes the course provides. You need only your own helmet, gloves, and appropriate eye protection. The course costs about $220, and will waive the DMV riding test and give you a break on insurance.

    I’m in SoCal too… and when youre ready, I’d be more than happy to meet you for some skill building!

  4. Rich Beecher Says:

    Hopefully, we’ll see Indian come out with a 74 cubic inch bike in the near future followed by a 45 cubic inch bike later. There seems to be some history there. I’d love to see a relatively lightweight 74 CI Indian bobber of some sort.
    Of course, maybe Victory will then go after the “Streetfighter”, hooligan bike, & Cafe Racer market while keeping their Vegas 106 CI muscle cruisers.

  5. Paladin Says:

    I would have posted this in the Saloon, but the Saloon has become over loaded to the point that I can’t seem to post there without great difficulty.

    So, check this out:
    A five story building in the heart of downtown Butler, PA filled with motorcycle parts from all years, makes and models.

    Part One
    Part Two

    Long May You Ride (to those that deserve to),


  6. Freeman Says:

    What George said.

  7. YYZ Skinhead Says:


    I used to go to Cerritos College. It is only a few miles from North Long Bitch so it would be very convenient. Props for the heads up.

    YYZ Skinhead

  8. sickjay Says:

    @yyz skinhead there is suppost to be a good class in cerritos (college)I heard about from a few people, not too far from the LBC.

  9. My 2 Cents.... Says:

    Road Whore…we used to call loaded ones…Garbage Wagons.

    I think the 750 will be an international winner for the factory. HD, while being a very visible trade mark and widely seen on clothing products all over the world, will be not so common as a physical entity, in these foreign lands. So with no prior history in these places (in other words seeing harleys everywhere doesn’t happen) these two entries will be seen as “the real thing”.
    Thus the 500 and 750 as a Harley will compete very well against the japanese bikes. SOA and other such shows that are just reaching some of these countries will add to the mistique.
    I don’t think that that will be the case in North America. But we won’t really know for at least 5-7 years.
    If I lived in Europe or Asia and they had the same reliable dealer network as they do for jap bikes then I would definitely consider getting one.
    I do think my size on a 500 would look funny so I would likely opt for the 750.
    However, I would not buy one for an urban situation here in North America. There is no need. Street layouts and roadways are laid out different,we don’t need the handling flexibility, gas prices are still currently lower and we have a long time HD awareness and history.
    The best way to summarize the difference between Europe and North America is to state that most bike cops in European cities ride 500 to 600 cc dirt bikes. On the highways they ride BMW or Kawis.
    So while i think they will be in demand internationally I( think they will tankl in the US. Only time will tell.
    My 2 cents.

  10. YYZ Skinhead Says:

    Austin and Paladin,

    Bingo. That was what I was thinking but I had forgotten the details in the commercial I saw. Austin, props for the link. I wasn’t aware they had ATV and dirt bike courses as well. I’ll Google for a location in/near Long Bitch.

    YYZ Skinhead

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