Harley-Davidson released the results of a survey last Friday that indicates that women who ride motorcycles are much happier than those who don’t. By happy coincidence, Harley is trying to replace its aging, male customer base with women.
The survey was conducted by Kelton Global, which describes itself as “a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients’ businesses forward.”
Kelton interviewed 1,013 adult female riders and 1,016 adult female non-riders and also wrote the press release about the survey which explains that “the findings make it clear that riding a motorcycle greatly improves a woman’s feelings of overall self-worth.”
The survey discovered that 37 percent of female motorcycle riders “always feel happy” while only 16 percent of female non-riders do. According to the survey only seven percent of women who do not ride a motorcycle “always feel sexy.” Twenty-seven percent of women riders always do, apparently even when they have bugs in their teeth. According to Kelton and Harley, 35 percent of women riders “always feel confidant.” Only 18 percent of non-riders live their lives without doubt.
The survey also alleges that 53 percent of women riders find their motorcycles to be a key source of happiness and three quarters of women motorcyclists “believe their lives have improved since they started riding.”
Sixty percent of women riders are content with their “communication with their significant other.” Among non-riders, 60 percent have their doubts. Fifty-one percent of women motorcycle riders are content with their sex lives while only 35 percent of non-riders are.
Thirty-four percent of women riders now feel less stress in their lives after learning to ride. Fifty percent of women riders are satisfied with their current significant relationship.
Harley Not Surprised
Kelton reckons that’s its findings have a maximum margin of error of 3.1 percent.
Harley-Davidson was not surprised. Claudia Garber, Director of Women’s Outreach for Harley-Davidson, commented that “Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled. That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”