What Do Women Want

December 30, 2013

All Posts, News

Harley-Davidson released the results of a survey last Friday that indicates that women who ride motorcycles are much happier than those who don’t. By happy coincidence, Harley is trying to replace its aging, male customer base with women.

The survey was conducted by Kelton Global, which describes itself as “a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients’ businesses forward.”

Kelton interviewed 1,013 adult female riders and 1,016 adult female non-riders and also wrote the press release about the survey which explains that “the findings make it clear that riding a motorcycle greatly improves a woman’s feelings of overall self-worth.”

Survey Says

The survey discovered that 37 percent of female motorcycle riders “always feel happy” while only 16 percent of female non-riders do. According to the survey only seven percent of women who do not ride a motorcycle “always feel sexy.” Twenty-seven percent of women riders always do, apparently even when they have bugs in their teeth. According to Kelton and Harley, 35 percent of women riders “always feel confidant.” Only 18 percent of non-riders live their lives without doubt.

The survey also alleges that 53 percent of women riders find their motorcycles to be a key source of happiness and three quarters of women motorcyclists “believe their lives have improved since they started riding.”

Sixty percent of women riders are content with their “communication with their significant other.” Among non-riders, 60 percent have their doubts. Fifty-one percent of women motorcycle riders are content with their sex lives while only 35 percent of non-riders are.

Thirty-four percent of women riders now feel less stress in their lives after learning to ride. Fifty percent of women riders are satisfied with their current significant relationship.

Harley Not Surprised

Kelton reckons that’s its findings have a maximum margin of error of 3.1 percent.

Harley-Davidson was not surprised. Claudia Garber, Director of Women’s Outreach for Harley-Davidson, commented that “Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled. That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”


97 Responses to “What Do Women Want”

  1. Bill Says:

    This whole radioactive topic seems to have taken an unfortunate turn. Someone voiced an opinion. That’s what happens here. Someone else didn’t like it and answered with an insult. OP came back with an insult of his own. Makes sense so far. Then from the shadows jumps a backup for the first insulter, sloshing a little more gasoline on the fire. Then still-offended first insulter brings another round. OP lets that go for now, but turns and fires on the newcomer, which seems understandable, right? Original insulter is far from finished however, seems inexhaustible, really, and lays it on again, followed by a questionably poetic barrage from the backup.
    Look, I of course know none of you, except through here and a bit elsewhere on the Net. JJ Solari is a literary genius, in my opinion. I’ve been reading his stuff for years and shared it with many. It’s been a pleasure to read his contributions here. Rebel’s personal writings, and the general theatrical make up of this site are a smooth fit for Mr. Solari’s gifts. It’s maybe like a band finding another musician that they weren’t necessarily looking for, but who has such creative horsepower that there is no way he doesn’t belong. Amy White is obviously too a staggering talent with a real voice for this life, and a seemingly limitless throttle. I haven’t yet read any of her works, but I’ll be doing that going forward. Phuquehed is resolutely original and independent, qualities I feel we all need and admire. His words here are sometimes so beyond the expected, much less what anyone might mistake for ‘polite’, that after sometimes wincing maybe just a bit, I’m always glad someone has what it takes to stand up and say it like that, whether I exactly agree or not.
    All I’m saying here is maybe everyone should just step back a bit. I see three cool people fighting over what, an opinion, right? All concerned here are tough enough I’m sure to just shake this off. Apologies to the three of you for butting in uninvited.

  2. Austin Says:

    Amy&jj- FYI kids – Phuquehead is a long time straight up poster here with a unique passionate perspective, click his (Orange means a link) name to see his website. We are all guests here in Rebels place, let’s play nice & remember cops play divide & conquer. I think jj, you & he share some common ground. Cheers & belated Happy 2014 to all. My 2013 resolution to not get pulled over by any cops was met- this year I resolve to ride to my local job every work day. See you in the wind.

  3. Austin Says:

    P.S. I want to be satisfied with what I have, and appreciate what I have left. I started to write a bit of my story for Rebel, to explore our shared interests. I have found as Amy eloquently puts it, that the writing is a “canvas to paint your rage.” I think that is what struck me initially about Rebel’s writing- he & I have some similar cop&anger issues.

  4. Amy White Says:

    Jj and I are also long time writers in this world with unique passionate perspectives… you can click on my name and see my website. I am certain Rebel has room in his house for more than one perspective; the quantity of posts aren’t as relevant as the quality, at any rate… there is no reason for Neanderthal-like behavior. May your New Year Wishes all come true, Austin… keep the rubber side down.

  5. Amy White Says:

    we all have similar “issues” or we wouldn’t be here. birds of a feather and all that.. and at the end of the day, it doesn’t matter if you got a penis or not as to how much of a biker you are. thank you for the compliment.

  6. jj solari Says:

    well thank you austin for your update and vote of confidence for someone who is not you. you are of course assuming that i have confidence in your opinion of people i dont know. you are also assuming that i am as oblivious as you think i am. you are wrong. i am nowhere near as oblivious as you think i am. it is i am sure a relief to rebel to know that you are policing the premises and endeavoring to keep law and order even though there is only typing going on. senyore fucked could be the fucking pope and that would not make him a different person than the one posting here. and the one posting here is who i am commenting to and on. but its good to know his agent and rebel’s agent is on the job. thank you for your concern. but this doesnt concern you. in case you were not aware of that. but i am sure by the whalloping vibe of alertness and intelligence i got from reading your advisory to me that you are aware of that because it is not likely anything would ever escape your awareness. because you are just the cutest wrigglingest little fella, just getting into everything, look at you!!!

  7. Phuquehed Says:

    @Amy and jj – Bill summed up things well enough and nicer than I would have. I’ll thank him for that and let you both know that if you don’t like opinions, maybe you should both carry larger boxes of kleenex. Yeah, that was petty, but it was no worse than either of yours and with far less wording (and duplicating of posts like a petulant child).

    I apologize to the rest of the regulars if this bothered any of you. It’ll be my last post in this particular thread.

  8. jj solari Says:

    hello my name is austin / folks find me exhaustin’ / from here to fuckin’ boston. burma shave

  9. Amy White Says:

    i don’t see any duplicate posts… nor do i need kleenex. i was polite to you, i believe. sorry if you thought it was meant in a derogatory way.

  10. WARTHOG Says:

    Austin says:

    “I think that is what struck me initially about Rebel’s writing- he & I have some similar cop&anger issues”

    As do most here. Phuquehed’s a big boy, he can handle his own shit. I’m looking forward to his retort. Especially if he chooses to take on a facetious acumen like jj.

    @Amy White,

    Fantastic writing style. I hope to see you post more often as your words truly are an “opiate… [that] can intoxicate you until you stumble forth from them in a hazy hungover stupor.”




  11. Amy White Says:

    i’m always around somewhere… i post here now and then… Rebel is one of my facebook friends. just usually not so vehemently. my name does take you to my blog.. that line is actually from a post over there.

    re: arguing with Jj, it’s like sticking your dick in a meat grinder… but let em roll…

  12. boo b truth Says:

    check in from time to time. jj + Amy White don’t worry about F head or Bill. that crazy bud man always gets them rattled and then punks them. all they do is cry. hahahahah

  13. Tooj Says:

    And an initial handful was scooped from the can. My wife is a Jacksonville gal. “Punch you in the throat” is something I hear often. Sometimes it isn’t directed at me.

  14. Glenn S. Says:

    Any White said: ” Y’all are pissing and moaning about a couple women who whined about wanting to be a biker cuz you men were and then didn’t like it.. well, that’s YOUR fault for not teaching her to ride and seeing if she likes…”

    What, teach her on MY bike?! (She didn’t want to try to ride mine anyway. Too big for her, and with forward controls, she said.) Nah, I just took her at her word that a bike was what she wanted, and one particular bike was the one she wanted, and that she wanted it badly enough to do what she needed to do to learn to ride it. In 54 years, I’ve still not learned to speak or understand womanese but I’m kinda funny in that I expect others to say what they mean and mean what they say. I still don’t quite get the concept of it being my fault that I didn’t get the hidden meaning or delve into the related issues.

    Marriage is something that some people do very well and some people don’t. I freely admit I’m of the latter catagory, and have always insisted in more freedom and personal autonomy than the people in my life wanted me to have. I told her this before the “I dos” were said.

    The marriage is not a terrible one, or I’d have been gone a few years ago.

    My experience has been that more male bikers have problematic marriages than have marriages like yours. Be nice to discuss that topic at length without the “my strap on is bigger than your dick” distractions.

    Respect, Amy.

  15. WARTHOG Says:

    A man finds a genie bottle as he is walking down the beach. He picks it up and gives it a rub. Then a genie appears and will grant him one wish. He tells the genie that he’s always wanted to go to Hawaii but is afraid to fly. So he wishes there was a bridge so that he could drive to Hawaii from San Diego. The genie says that that is impossible, just with all the materials it would take and gives him another wish instead. The man says he’s never had much luck with the ladies and wishes he understood women so he could find the love of his life. The genie asks, “You want that bridge 4 lanes or 2?”




  16. Austin Says:

    LOL jj – You nailed me!

    Well…. you know… Thanks.

    @Amy – I’m enjoying your perspective & hope to keep reading your work for a long time.

  17. Amy Says:

    Don’t feel bad about not understanding women…. I’m forty years old and I am the only one that makes sense to me.

  18. Amy White Says:

    yea, i don’t ever understand why some women marry bikers… it takes a special person to love a biker. we all are filled with wanderlust, rambling fever, procrastination, laziness, and usually beer or pot or both. we also think its totally fine to do shit like take your front wheel off and be sitting in the living room floor polishing spokes cuz its cold outside… (personal experience that got me in trouble)

  19. Amy White Says:

    Bob totally knows i am liable to walk in the house right now and say “i am going to LA to have coffee with Jj” or “I am going to DC to moon the White House” tomorrow…. he would sigh, then say “okay, how much cash you need?” that’s a good man, right there. he tried and failed at my world, but he does not chain me down and ask me to change into who he wants me to be. If the only issue is your ol lady gets mad cuz you spend a little too much time on the road but the rest of your marriage rocks, hey, hang on to that one… there are worse ones out there, trust me.. WAY too many bikers wind up marrying the sheeps and onions who just fuck all their friends and clean out their bank accounts to sneak in bathrooms and do meth… in the long run, it may be better to have a wife who doesnt understand our world than one who does sometimes. I aint downing the real biker chicks out there… i’m talkin about the ones who give blow jobs on the pool tables at the club house for $10 a pop.

  20. Amy White Says:

    @ glenn… dude, i bought a honda 450 to learn on with my first sporty sittin in the yard. i didnt wanna scratch it! well, yall dont know this, but i am tall.. like extremely tall and wide shoulders…. for several months i wobbled around on that little 450 like a monkey fuckin a hot wheel. im thinkin’ fuck, i aint EVER gonna get the hang of this. then one day i rode the sportster and realized i had been doing the equivalent of a grown man trying to ride a little kids tricycle.

  21. Paladin Says:

    Amy White,

    Well, if you ever do decide to come to L.A., to have coffee with jj, look me up. I’m in the SFV.

    Long May You Ride (to those that deserve to),


  22. BadMagic Says:

    If a man runs into a woman, who’s fault is it?

    The mans! Of course!


    Because he shouldn’t have been in the kitchen to begin with!


  23. Amy Says:

    Do you know what that worthless skin around a penis is called, BO? A man. Grins….

  24. Amy Says:

    @paladin if I decide to up and drive to have coffee with Jj, it would not be the first time.

  25. Amy Says:

    I stay outta the kitchen unless I get permission from my hubby.. He was a cook in the army… I’m a good cook but our kitchen unquestionably belongs to bob.

  26. BadMagic Says:

    At the Senior Citizens Center they had a contest the other day. I lost by one point. The question was, “Where do women mostly have curly hair?”

    Apparently, the correct answer was Africa.

    Badump, bump.

    A buddy of mine has just told me he’s getting it on with his girlfriend and her twin.

    I said, “How can you tell them apart?”

    He said, “Her brother’s got a mustache.”

    Ok, ok…

    Being a modest man, when I checked into my hotel on a recent trip, I said to the lady at the registration desk, “I hope the porn channel in my room is disabled.”

    To which she replied, “No, it regular porn, you SICK BASTARD!”


  27. Amy Says:


  28. Amy Says:

    I was at the SFV High Bars and Low Cars about ummmmm 4 years ago.

  29. WARTHOG Says:


    I’ve been told more than once that men are nothing more than highly complex life support systems for penises.




  30. Road Whore Says:

    @ WARTHOG:

    A more ribald rejoinder aimed back at the fairer sex…

    A young boy comes to his father and asks, “Dad, what’s the difference between a ‘pussy’ and a ‘cunt?'”

    The father gets one of his girlie mags, opens to a full frontal nude, and draws a circle around the woman’s vagina. “You see that there inside of the circle?” The boy nods. “That there, boy, is a pussy!”

    “Well then, Daddy, what’s a ‘cunt?'”

    “Everything OUTSIDE of that circle, boy…that’s a cunt!”

    Ride Free

  31. BadMagic Says:

    Just put a deposit down on a brand new Porsche and mentioned it on Facebook.
    I said, “I can’t wait for the new 911 to arrive!”
    Next thing I know 4,000 fucking Muslims have added me as a friend!!!


  32. VINCE 1%er Says:

    I Think a WOMAN who RIDES,wants to ride, Attends functions,Is Proud of Herself,Her Accomplishments,
    & Respectful & Friendly,knows her Own direction & Limits,is Comfortable & Strong in her Own World & Skin-and yet can hang with men and in a social setting wether it be Supporting 1%ERs, 1%ER MCs or Support Clubs -or a general public scenario is always cool and alright with me.
    I APPLAUD Them and Welcome Them.
    I’m all OK with Women Riding,Attending & Socializing.I happen to know more than a few dozen Women who Ride,and are Always cool & respectful-and DESERVE RESPECT in Return even as non riding attendee’s (Packing behind a Brother or Supporter or Aquaintance).And the ones that DO Ride & Attend…I’m all oK with it.

    In My honest opinion: Women WHO RIDE -DO Know what they want – in the scope of the Motorcycle world as far as attending(and a few more even wrenching their own rides),and they are usually self sufficient enough and savvy,cool, and sexy in bringing their dreams and desires to fruition in a Male dominated world.
    And *IF* they are Respectable,Cool and Unique in their attendance of ANY Riding gathering,Run,Scenario or Function….I Welcome them and am all ok with their presence,Mindset,Desires and Attendance.
    I Believe Most Women/Female Riders DONT wanna infiltrate or play with/be iN or part of what WE Males here are doing….as far as 1%ER Clubs,MCs or Supporters- they just wanna RIDE For the love of It.And being a Bonafide Riding Female 1%ER Supporter is A Very GOOD Thing.
    Power to em. I’m NOT gonna chastise or condemn ANY Female Rider worth her weight in Salt for fear of offending anyone who’s never worked on a womans bike for 11 hours so SHE could ride behind the chase truck as a supporter in a pack with 23 others who are going to the same destination.
    Vince 1%ER

  33. Arlo Says:

    Never posted here before, but….
    As a female, I always bite my tongue when asked “what do women want?” I can’t tell you what other women want but I know what I want. Respect, freedom to be me and no one touching my money tree. I have worked hard to get to where I am in life, I am proud of what I have achieved and don’t need anyone (male or female) trying to tell me what I can or cannot do in life. I work hard, play hard and I am fortunate to have an old man in my life that respects me just the way I am. My business is my business; his business is his business. Some days I ride solo, some days I catch a ride with the old man. I have everything I want in life…….

  34. Amy White Says:

    Hell yes, Arlo.

  35. Jim666 Says:

    What do women want ?
    shit ive been around thousands of women .
    and everyone of them wanted money .
    so thats my guess.

  36. ol'goat Says:

    Ive been married almost 2 decades and had ahundredor more girlfriends before that and still maintain a few of those, and i am here to tell you: WOMEN HAVE NO FUCKING CLUE WHAT THEY WANT, except to be served everything on a silver platter. None of the hundred or two that ive known ever knew what they wanted. Not a one was a straight shooter and actually said what they meant and meant what they said. ALL of them enjoy arguing and fighting relentlessly until 2a.m. and cant ever just exercise self control. I thought this might be a phenomanon (spelling) inherent to those females reared in the great ol u.s.a. so i expanded and went international and found one that grew up in a tropical jungle and befriended monkeys in lieu of people , but i was wrong, after a few years she became just like all the other women in my life: demanding, confused, indecisive and had no clue what she wanted except that she knew she wanted me under her control every minute of everyday. Well i left her and now shes crying for me to come back

  37. ol'goat Says:

    …i think a better question for women is “what dont you want”, because none of the hundred or so that ive experienced have EVER known what they want. But damn they sure can keep a kitchen cookin, and operate that washer & dryer like nobodies business. And sandwiches, man can women make a good sandwich. Now all you hussies get yer asses back to the kitchen until you CAN figure out what the hell it is that you really want. ;) until then shutup and get ta cookin

  38. slycechyx Says:

    I know exactly what I want. I already have almost everything, been with the same man since I was 16, our kids are grown, grandkids, half grown. Got my family, my house & my own bike. The only thing left that I want is the time & money to do the rides on my bucket list.

  39. VINCE 1%er Says:

    This is TOO *Ironic* to the topic here but I’m gonna share it :(or for the cliques HERE that are too familiar with each others groin scent : Too much too get “over”) : I had a Female Friend come in today and Buy a set of *THUNDERHEADER * 2 into 1 Exhaust that I had ceramic coated INSIDE -and then Powdercoated Black outside to match her Blacked out (Murdered out) 2009 Dyna that also has a Stage II Power Commander,Burly Lowered rear shocks,2″ lowering kit up front,10″ WEST Coast *T* Bars,Klokwerx Dyna Quarter Fairing,Rear Belt Changed to a CHAIN & Sprockets with a BAKER 6 Speed Overdrive Tranny Kit and 103 ” S&S Top End with Cams,PUSHRODS,LIFTERS,HEADWORK, GEAR DRIVEN CAM PLATE ADJUSTERS, S&S OIL PUMP,Valve Guides,and More.
    When I asked Her: What are you looking for-WHAT do YOU want and What Types of Power/PERFORMANCE She was looking For She said:
    I Wanna Hang WITH YOUR FXR Vince,and I want Gutsy Strong Midrange STREET Guts along with Tight Handling and a lower stance.
    I was Like: I Love You Linda (her real name used with permission)…..and installed the Thunderheader for her and adjusted the Power Commander on my laptop to read the newer exhaust codes and run the scoot a bit richer due to such a free flowing exhaust.
    She was like : Holy Jump To Skydiving Bald Headed JESUS Palomino Vince…!!!!!
    I was More than Happy to see HER do a Burnout and smoke that 180MM Avon like a fucking joint in a San Francisco parking lot.
    My Point …? (besides the one on My Head)…yeah go ahead haters…..gimme a few more laughs…..
    Yes Some Very Cool Women DO Know What They Want.
    Linda Does,and I’m All Great with Her Rider/Performance Mindset.-THERES LOTSA WOMEN LIKE HER OUT THERE (any of You REAL Drag Racers like ME Know of /heard of Shirley Muldowney…? Bet Ya have MAN)
    And I’m all good with being an Honest Dude able to provide a Solid service with a True Heart to many a REAL Woman who rides Here in Connecticut.
    I DO the same To /For any Man as well ALL THE TIME.
    YES……MANY Women DO KNOW WHAT THEY WANT. Now *IF* I can only find one who wants Everything that I want….LOL.
    Vince 1%ER

  40. TigGirl Says:


    Geez…this is what happens when I mention something to you on. FB?

    26 years riding & 7 bikes I’ve owned. Still own 2, an FXRS I’ve put over 100,000 miles on. The other, a Fatbob, was a gift from my son. “Thanks for raising me right” gift is how he put it. It has appx 40,000 on it at the moment.

    And I wrench on them. In fact, I’ll be spending the evening in the garage.
    I could have told HD & saved them the consultant money, but it’s not my place to tell them their business.

    Respect to those who deserve it,

  41. fayettenamhoe Says:

    i know what my woman whants, she wants me to shut the fuck up, come to bed and keep her away from this nitemare i struggle with, she just wants without all my baggage that i wear, i told her, boo hoo stand in line, an’t i cold enough,

  42. Ol'LadyRider Says:

    I’m riding motorcycle #11 and I’ve loved all of them… But this one is the ONE.

    I have everything I’ve ever wanted. I’ll be the first to recognize that I am one lucky – and hardworking – bitch.

    I’m not sure its the bike that makes the difference in the survey of women. I think that happy women are more likely to do the things they want to do and more likely to take risks, thus happy and confident women would be more likely to ride.

    Reading the survey results just made me feel sad. Are women really that unhappy with their lives? I feel even more gratitude for my blessings – including the vast amount of time I get to spend in the wind – after reading this.

    Condolences to the men who don’t have happy women. I mean that. I’m so sorry.

  43. fayettenamhoe Says:

    i’m still in bed with my woman, and she still tells me to “SHUT THE FUCK” or they may hear us breathe together as the nite passes us by,my, and then i get up take a piss, puttmy uniform on and go back down the street passing up any job i would play, go back to the garbage cans, I go back wehere she found me, inthe middle of the street, looking for something to eat, yes i used to be hundry for life, and she saved me from a slow cure, but still i long for the death, the others found before, so hard to give in, talk about motors talk about sins, talk about what it really means, got my two wheels, got my tool box, got my pen and some toilet paper to whipe my sorry ass with, she said next, i said don’t forget, she laughed and told me yre not the only one, i laughed,, i know that babbe, i’m a loser and you recognised me, hahahahaha, now we have a child and he’s 35 lives in the Bronx, mr. nyc, thank God its not manhattan, with all the touristas, i will haunt him, he and hiss woman have no choice

  44. fayettenamhoe Says:

    i miss spell, its a curse

  45. fayettenamhoe Says:

    she still waits for me, even when i’m home with her, she smiles and a have a blank look upon my face, like i’m a thousand years away, i know she loves me, i can’t breath, i just can’t catch up to her, and my mind can’t breath, i can’t breath, only when those two wheels spin can i hear the wind breath back into my lungs, i know i am weak, i know i’ve been lied to all of my lives, and i know she gets tired of waiting while that old flat black moves, i always known, if somwthing will move me its old flat black, she has a name, its called Bitch, my bitch, almost human she is, haha no joke we all live witha sence of the putdowns, mine is mine

  46. fayettenamhoe Says:

    all she do is moan, fukyfukfyfuk, when i roll her over,ukyfukfyfuk, i hate getting out of bed, she say,ukyfukfyfuk, don’t you dare, me another, ukyfukfyfuk, she wet, the sheats are wet, the walls are wet the fucking curtains are wet, she stares at me and all i can do is repeat her voice, ukyfukfyfuk, i waxxed her with a chocolate bar, ukyfukfyfuk, i bought her an ice cream cone, ukyfukfyfuk, i washed all the dishes for a thousand times and brought to her breakfast in bed, and how did she thank me? Fukyfukfyfukyums, meow, all of that whithin thirty years, ukyfukfyfuk, meow kitty move over time to raise the dead,ukyfukfyfuk

  47. SouthernLadyRider Says:

    My first formal introduction to the wind was on the back of a neighbor’s Chopped Harley with a sissy bar so high I swear it kissed the sun..that was the late 60’s and my age was still in single digits. Hooked ever since..respect was taught early in those days and those lessons never left…find what makes ya happy …it’s so simple, yet a lost art….take care of your own! Much Respect!

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