If that is you in the photo above, congratulations. Harley-Davidson wants you.
Yesterday in Milan – not Milwaukee but Milan – Harley-Davidson revealed it’s “all-new platform to inspire the next generation of global riders.” The “platform” comprises two new products called “the Harley-Davidson Street 750 and Street 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years.” And they “are built for urban environments with all-new liquid-cooled Revolution X powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.”
In other words, the two new baby hogs are designed to sizzle like a Harley. They even feature those cool, little Sons of Anarchy fairings. But what they really represent are Harley’s answer to the Honda CTX700N. The press release enthuses that the motor company “is continuing its monumental ride, which began with the introduction of Project Rushmore in August, by revealing two new Dark Custom motorcycles designed for young urban riders around the world.” While developing the new, little Harleys the company interviewed potential customers in ten countries and conducted about 1,000 focus groups in Chicago, Mumbai, Sao Paulo and Tokyo.
More Opportunities To Customize
“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” Matt Levatich, Harley’s President and Chief Operating Officer, said. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer led continues to be a core driver of our product development process.”
The two new bikes are powered by “all-new 60-degree, liquid-cooled V-Twin Revolution X engines.” Both bikes feature six-speed transmissions. The 750 cc model weighs 480 pounds wet. The 500 cc bike will sell for $6,700. The bigger bike will cost $7,500. What Harley is really after is an influx of new customers for its tee-shirt, accessories and after sale product lines. The two bikes will feature “a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.”
“These new bikes are leaner, yet still have a mean streak,” Mark-Hans Richer, Harley’s Senior Vice President and Chief Marketing Officer, bragged. “They’re the real deal, made of real steel. They’re designed to handle the abuses of urban environments and provide authentic opportunities to customize.”
Harley will begin building the new bikes at its Kansas City and Bawal, India assembly plants this spring. The Bawal Harleys will be sold in Spain, Italy and Portugal and Asia.