The New Little Harley

October 28, 2013

All Posts, News

Harley-Davidson is expected to introduce a new motorcycle with a 600 cc engine displacement at a media event in Milan, Italy on November 4. The presser will precede the EICMA 71st International Motorcycle Exhibition which opens November 5. The new bike will probably be identical to the motorcycle in the photo above. The photo ran first on the Indian auto site Team-BHP.

The new bike is at the center of Harley’s global strategy of building less expensive motorcycles for so called emerging markets like India and China. Since 1981, Harley’s core market has been epitomized by the Harley Owners Group – a company sponsored, quasi motorcycle club that epitomized traditional American values. That market is now aging and growing poorer so Harley has been actively courting women and non-traditional buyers in North America and Europe.

At Harley’s 110th anniversary in Milwaukee last August, Chief Operating Officer Matthew Levatich said the new Harley would be “nimble, light weight, has a low seat height and supple throttle and braking. I’ve ridden it. It looks great, sounds great, it’s a Harley, and it’s priced right.”

Levatich also said, “The American qualities of a Harley are very important to people. The literal ‘where does that shock absorber come from’ part of it is less significant, but it has to have the spirit and soul of America. We have Harley-Davidson factories in India and Brazil. Can we leverage those facilities and expertise so it can get to the, for example, Indian consumer, faster?”

Little Harleys

Harley has built small motorcycles before. The Buell Blast had an engine displacement of 492 cc. In 1960, Harley rebranded a 250 cc, single cylinder bike built by the Italian company Aermacchi as the Harley-Davidson Sprint.

The new little Harley will feature a completely redesigned V-Twin engine with a wider than 45 degree cylinder angle. The bike will be built first in India.

Harley-Davidson entered the Indian market in 2009 and has sold only about 2,000 motorcycles there in the last four years. But the company has been adding dealers in the last year and has an assembly plant in Bawal in North Central India near New Delhi. Harley assembles Fat Boys, Fat Boy Specials and Heritage Softail Classics in Bawal. The motor company has announced it will begin assembling three more models in India in 2014 but hasn’t said what those models will be.

The new Little Harley will be manufactured, not just assembled, in India and is expected to cost less than $5,000.

Anoop Prakash, the motor company’s Managing Director for India told the Hindustan Times last month, “At Harley-Davidson India, we are enthusiastic about this market. We are a lifestyle brand. Last thing you do is to cut down on your passion and Harley is all about passion. We have seen a steady growth here.”


42 Responses to “The New Little Harley”

  1. Paladin Says:

    OMG! No Harley Davidson turbans in the apparel section? No Sikh worth his salt would ever think of riding his Harley without a matching turban!

    If India allows Harley Davidson to import and manufacture motorcycles in India, it’s only fair that the United States allow India’s textile companies to export and manufacture flying carpets in the United States.

    Long May You Ride (to those that deserve to),


  2. BB Says:

    I can’t wait to get my flying carpet! I’m gonna throw a mad set of 18 in. fat apes and some forward controls on that bitch. After the stage one upgrade (remove the tassels and shave the fuzz to improve airflow), she’ll scream and look great! Wow! Free trade, what a deal!

  3. BB Says:

    Oh, and @Paladin, they’ve got to be turban helmets (now that Harley is in India, helmet laws are soon to follow). If not, then leather turbans are a sure seller. Safety first! Also, I’m sure there will be a big market for leather sherwani, branded, of course, with the motor company’s logo (and the appropriate mark-up). Yup, free trade again wins the day!



  4. Sieg Says:

    Fuck me.

    Laffing Dildoes, Iron Panties, RUBS, and now a new “Turban-Charged” Harley.

    I’m about thinking it might a been better if AMF never “rescued” HD.

    5 TO 1

  5. wayne Says:

    The punjab appears to be riding a watercooled mini sportster.

  6. Paladin Says:

    I wonder, is the red dot on their foreheads the “push to start” button?

    Long may You Ride (to those that deserve to),


  7. DesertH-D Says:

    Global corporate-think in full effect.

    H-D Brand leather turbans. I would laugh… IF I couldn’t actually see it happening! Fuck me runnin’. The saddest thing is, what has happened to our MoCo is but a symptom of what has happened to America.

  8. S-curve Says:

    This is just f’n sad… wonder if they will import this little joke bike over to the US. Where after they will target their NEW and improved market.. the new young urban liberal hipsters (the ones who actually found jobs and didnt move back home with ma & pa) that dwell in high rises and live off of gourmet coffee and who(m) toil away their days in cubicles around the country.

    Guess HD is done with the “older aging and steadily growing poorer crowd”

    Im feeling like a stranger in strange land more and more everyday..


  9. Fuck2dux Says:

    Wtf is happening harley is becoming less American and more global. Wouldnt doubt it if Indian or Victory replaces harley over shit like this. It just seems to keep piling up.

  10. Mike 184 Says:

    LMAO @ Seig – ” Turban-Charged”!!!!!

  11. FBomb Says:

    Now I’ll have something in common with the person on the other end of the phone when I call tech support:

    “I am to be thanking you for calling Time Warner Cable. My name is Pramood and I am to be riding a Harley like on the “Sons of the Anarchy” television show! How am I to be helping you today?”

    LMFAO at “Turban-charged!”

  12. Snow Says:

    ” We have lots of apparel “, yep a tee-shirt company that also happens to sell motorcycles.

  13. YYZ Skinhead Says:

    The MoFoCo ought to make Italian-style scooters. Traditional skinheads and mods probably would buy them if they aren’t priced through the roof.

    Fuck, they ought to go all the way and make motorless bicycles. Attach a fake gas tank and V-Twin and brand em “Sons of Anarchy”. They would fly out the doors of the stealerships. Hopefully they would be Made in USA.

    YYZ Skinhead

  14. Road Whore Says:

    As the old folk used to say: “Lawsy, lawsy, lawsy.”

    Ride Free

  15. Bill Says:

    tnk: that video is like bad acid.

  16. Uberdahmer Says:

    There are a billion people in India and India is a growth economy. Harley would be fools to ignore the opportunities there, especially given the impending loss of their largest market segment (boomers are a-dyin’).

    The younger generation is largely questioning the wisdom of it’s elders in laying out money for a vehicle that costs more than a car does, especially since they’re supposed to be lower cost. This is why the 250 market in America is strong. A used ninja 250 varies by market, but largely costs about $2500. This is affordable by the young. A Street Glide is not. Especially since they are both regulated by a speed limit.

    A used sportster is within the reach of the budget minded. A sporty 12 can do anything a user needs it to do. There are specialists who race them. There are long distance tourers on Sporties.

    Now add a 600ish engine to the equation. Bring the price to under $5k. You have a clear starter bike, something Vic does not have. Now you open your lineup to people who wouldn’t consider it before. Make sure accessory makers have full specs for this. Make it light, make it tight, make it bombproof. Harley could potentially have a winner on it’s hands.

  17. 11c_infantry Says:

    @ Sieg, Paladin, and BB…
    Thanks you bastards. You made PBR come out my nose. Still laughing as I type this.

    L&R to those who earned it,

  18. Cap'n Bill Says:

    This is all very disturbing. What if the robes get caught somewhere…?

  19. Hose-a 1%er Says:

    I just heard Kawaski has a club over there too.It’s called The Sacred Kaws………..Holy Shit MONEY GRUBING BASTARDS.
    Hose-a 1%er Pagan’s M.C. Retired F.T.F.

  20. Breeze Says:

    You should switch from PBR to Bush or Natural…it’ll make you turn into a hipster ! Next you’ll be wanting to move to Brooklyn and trade in your scoot for a fixed gear bike,so you can be ironically authentic…… LOL

  21. Paladin Says:

    Since this new little bike is less than half the size of a Harley “Hog”, it will probably be referred to as a “Piglet”. Because of this new sub-category, Levatich (Harley’s spin master) will more than likely start a HOG support group, which will be POG (Piglet Owners Group)?

    Even though Levatich will stress that it’s OK to ride one, as long as you don’t eat one, I doubt either of the above groups will find favor with India’s Muslim population.

    For India’s Muslim population, Harley Davidson could introduce a Goat version of their Piglet. India’s Muslims shouldn’t have any problem riding one of those.

    Long May You Ride (to those that deserve to),


  22. Rebel Says:

    Dear Breeze,

    Pretty witty guy. I suddenly seem to be attracting a more literate class of riff raff and scooter trash.


  23. Road Whore Says:

    My balls itch.


    (Okay, too much Gin and Budweiser.)

    Ride Free

  24. Breeze Says:

    Thanks for the compliment. Nothing irritates me worse than folks putting on ers….whether it be rich kids pretending to be poor or dentists pretending to be blue collar tough guys.

  25. Sieg Says:

    Paladin, their new club won’t be called POG, it’ll be called POGUE, just to be more “authentic”.

    Oh, forgot to mention, you’re right on the money about the dot being the starter button…remember, the difference is that the turban-wearers are pull-start.

    5 TO 1

  26. Paladin Says:

    Sieg said:

    …the turban-wearers are pull-start.” You confirmed what I’d always thought. They’re all a bunch of self-starters.

    Long May You Ride (to those that deserve to),


  27. Road Whore Says:

    @ Paladin…is that a euphemism for “wankers?” LOL

    Ride Free

  28. slycechyx Says:

    I think it’s cute, can carry it on a key chain. Can’t fault HD for tapping into a new market.

  29. Paladin Says:

    Road Whore,

    I’m not really sure what a “wanker” is, but it sounds right.

    Long May You Ride (to those that deserve to),


  30. Breeze Says:

    I believe that “wanker” comes from the British euphemism for masturbation “having a wank” or “wanking” . Just sayin’…..

  31. Craney Says:

    @Sieg and Paladin

    You guys forgot when they are missing teeth they are a “kick start”

    Just sayin

  32. Road Whore Says:

    Yes, a wanker is a masturbator…especially a compulsive one. LOL The implication has always been that you’re obsessed with playing with yourself or that you can’t find a woman who will have sex with you, so you have to wank in order to find sexual relief. A derogatory term. :)

  33. Alex9000 Says:

    Sikhs of Sikhdom

    A small village in Bangalore is the setting for this new series created by Kurtisang Suteraningbangfbang

    The Sikhs of Sikhdom..long a feared group here..battle thier rival..the Punjab Punnies.

    The series opener has the Sikhs battling the Punnies over whose beard is the longest, while not catching thier long flowing robes in the wheels of the newest mini-Harley Davidson.

    The club president of the Sikhs, Clogthramiacing Annakanapurna is a violent man. He was caught violating the Punjab Punnies president’s cow!

    The Punjab Punnnies president-SukSothanang Bangmysister, also a violent man is known for “dot stealing” and “forced beard shaving”, hates Clog for raping his beloved “Matilda”

    The season opener has the two clubs sparring for ownership over two goat farms.

    Watch as Clog and Suk battle thier way across years of goat dung to see who is left standing!

  34. Stevo Says:

    YYZ-HD don’t need to make traditional Italian scooters, just send the US mods and skins my way, Lambretta and Vespa is what I do for a living.

  35. YYZ Skinhead Says:


    Can we import you for our CA scooter rallies? You would make a fortune. (Incidentally, at the last Hard Pack SC Orange Crush rally to which I went, I saw a Bajaj Chetek, which I had never previously seen.)

    YYZ Skinhead

  36. WR Says:

    I’m actually looking forward too this. With petrol at £6.50 a gallon ($9-ish) here in the UK this could prove a real hit and get people away from jap 400’s/650’s etc

  37. Paladin Says:

    Below is a news link to the 500 & 750cc bikes that Harley Davidson will start selling in the U.S., early in 2014. They look like the bikes the Japanese were manufacturing when the Japanese first started entering the American, V-Twin, motorcycle market.,0,443022.story#axzz2jo1Cv81T

    And here I thought I couldn’t become more embarrassed for Harley Davidson. Well, I stand corrected!

    Long may You Ride (to those that deserve to),


  38. Stevo Says:


    I do get enquiries from the USA a lot, I acquire my scooters from Africa and sell them a lot cheaper than pretty much anyone else in the world.


  39. Sieg Says:

    My son manages a pizza jernt in Fontana, Wizz, and every year they get a few hundred scooter-pilots-read, Lambretta, etc.-stop in for a slice. They have some organized run, I think it starts in Lake Geneva. Helluva sight if that type of thing floats yer boat.

    5 to 1

  40. sherides Says:


    I think that Harley will sell the snot out of these bikes.

    From the article:

    Calling the unveiling “a great day in our history,” Matthew S. Levatich, Harley’s president and chief operating officer, said the Street series “fills a need for people who want to identify with a brand but have a motorcycle that is less intimidating, and more inviting. This bike is easier to ride and easier to learn how to ride.”

    This is probably a very smart business move on Harley’s part.

  41. Meh Says:

    Overseas markets are ready to supply any desired “fashion accessories” to go with the lifestyle:

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