Bruce Rossmeyer, the millionaire Harley-Davidson dealer who owned Destination Daytona, died July 30th on the ride to Sturgis.
Rossmeyer was on Route 28, a lonely, 76-mile stretch of road in western Wyoming when a pickup truck cut him off. According to a spokesman for the Wyoming Highway Patrol, Rossmeyer was traveling with five other motorcyclists when the pack overtook a slow moving truck pulling a double-axle camp trailer. “The pickup slowed and activated his left signal,” the spokesman said. “Four of the motorcycles passed to the left. When Mr. Rossmeyer attempted to pass, the truck made its left turn and he hit the driver’s side door. The sixth motorcycle swerved to the right and avoided collision.”
Rossmeyer was an auto dealer who opened Daytona Harley-Davidson in January of 1994. He eventually turned that dealership into a 150-acre tourist attraction featuring restaurants, bars, a motel and a wedding chapel. He enjoyed the business so much he opened a string of dealerships including New Smyrna Harley-Davidson in 1997, Grand Junction Harley-Davidson in 1997, Ft. Lauderdale Harley-Davidson in 1998, Harley-Davidson of Pompano and Aspen Valley Harley Davidson in 2002 and Sunrise Harley-Davidson and Southern Thunder Harley-Davidson in 2006.
Rossmeyer was a large and charitable man who enjoyed being large. He appeared in a self-deprecating commercial with an actor in a lizard suit for Geico Insurance. He had flames painted on the side of his private jet and he had the Harley Bar and Shield tattooed on his arm. “Publicity is what sells,” he told The Miami Herald two years ago. “It’s a way to promote me and sell more bikes.”
Rossmeyer, lived in Ormond Beach, Florida. He is survived by his wife, Sandy, five children and nine grandchildren.
Bruce Rossmeyer died with his boots on. He was 66-years-old.
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