Multicultural Millennials Hate Dynas

August 28, 2017

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Multicultural Millennials Hate Dynas

First the FXR. Now the Dyna.

Harley-Davidson introduced its 2018 lineup of 29 motorcycles and two tricycles last week. The company is no longer building Dynas or V-Rods.

Instead there is a 500cc baby bike that costs seven grand plus tax and license and a couple of 750s that are aimed at millennials and foreigners. The Motor Company is still selling five Sportsters including the 883 with an Evolution motor for $8700. Somebody in the aftermarket must be making the big cylinder conversion kits. You can get three 1200cc Evolution Sportsters. One of them comes with a two-gallon peanut tank. The press release doesn’t say who wants to buy an $11,000 bike with a range of 80 miles. If you like the V-Rod you can still buy a new Sportster with a Revolution engine.

Harley is now selling eight Softails that start at about $19,000, sticker; ten touring bikes that start at about $27,000; three factory customs that start at $40,000; and of course, the tricycles.

Authentic Noise

The press release runneth over with blather. Here’s a big, deep drink. Try not to gag.

“Leading into its 115th Anniversary year, Harley-Davidson today launched five new Touring bikes and eight all-new Softail Big-Twin cruisers designed under the largest product development project in company history. Part of the Motor Company’s commitment to launch 100 high-impact motorcycles by 2027, each new cruiser was redesigned from the ground-up and features the Milwaukee-Eight engine, an all-new frame and advanced technology to form a new foundation of style, comfort and performance.”

“To build excitement, the company partnered with celebrity and motorcycle enthusiasts around the world to be among the first to experience the new models. Each will reveal the new bikes to their fans with unboxing sessions across their social media channels. Check out #FreedomMachine to see who’s involved and what happens next.”

Celebrity enthusiast Kurt Sutter got a new bike in a big, black box. So did Jason Momoa from Game of Thrones. So did Kristen Lassen who is a “Motorcycle Technician and Influential Content Creator” in Orlando. So did Mark Atkins, who “is the face behind Rusty Butcher, a clothing and leather goods brand.”

Did you get one? Me neither.

Blah, Blah, Blah

The press release also informed: “‘The new Softail models are the result of the most extensive research and development program in the company’s history,’ said Paul James, manager of product portfolio, Harley-Davidson. ‘Thousands of hours of testing were put into the complete redesign of these new cruisers. We focused on taking the total rider experience to a higher level, where authenticity, heritage and soul meet the modern edge of technology for a ride that must be felt to be believed.’”

“One of the primary ethos that we follow is that form follows function but both report to emotion,” Brad Richards, Harley’s Vice President of Styling and Design, wants you to know. Well, maybe not you. Maybe, more like somebody who hopes to live through you.

“The authenticity of Harley-Davidson design comes by sweating the details from start to finish, ‘hard to do and hard to copy.’ Harley-Davidson motorcycles are not a commodity; they are handed down from generation to generation,” Richards continues, Apparently if the same soulless suit just says the same nonsense enough times people must believe it. “We look at every nut and bolt on the bike, all the finishes, and every small detail. The new Softail frame is like a piece of art, and the more you take off the bike, the more beautiful it becomes. Its design speaks to the teamwork that our styling and engineering processes demand.”

There are many thousands of words of this. Many of the words are “authenticity.” Others are “authentic” and “influencer.” Let’s all wish Harley good luck with this.

 

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54 Responses to “Multicultural Millennials Hate Dynas”

  1. Rob Coen Says:

    All in all these Harleys aren’t bad, but like every HD built before,they are just a foundation for customizing to individual taste. That can’t be said for most brands.

  2. JR Says:

    Harley isn’t Harley and hasnt been for a long time, when they have more clothes in the store than motorcycles its a clothing brand that sells a few motorcycles

  3. Muck 1%er Says:

    @ sled tramp
    I tried my friend, but it says that your email account that I have for you, no longer exists.

    Contact me at [email protected]

  4. sled tramp Says:

    @Muck 1%er
    Hit me up on the old email address,want to relate some stuff.

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