In what can only be described as a shameless play for the attention of this page, Hormel Foods Corporation and the BBDO advertising agency have announced that a bacon powered motorcycle has arrived in Sturgis, South Dakota on its way to the Bacon Film Festival in San Diego.
The film festival will unfold Friday, August 29, beginning at 7 p.m. on the deck of the USS Midway which is now docked at 910 N. Harbor Drive in San Diego. Presumably, this publicity stunt is the result of some research that indicates motorcyclists are unabashed bacon lovers. A web site will chronicle the bacon powered bike’s transit of the left half of the continent. And you will find that site at www.drivenbybacon.com.
The bike will be accompanied by a 12-member support team as it travels west. Somebody or other will film the journey and edit the raw footage into a film that will be shown at the film festival. There is a high probability that the film will feature many colorful yahoos saying things like “Golly! Does that motorcycle really run on bacon!? Is it high quality and delicious Hormel bacon?”
The relentlessly technical will want to know that the bacon bike is really a modified diesel powered motorcycle called the Track T800CDI. It is built by a Dutch company called Evaproducts and it is designed for “adventure travel.” The prototype was unveiled about five years ago.
The original press materials on the T800DCI claimed the motorcycle has an 800 cc engine that makes 45 horsepower and 78 foot pounds of torque. Evaproducts claimed the bike got 140 miles per gallon. One reviewer described the Evaproducts bike as smelling like an old school bus and sounding like a tractor.
Now Smells Like Bacon
The ever cheery scriveners at BBDO explain the bacon bike will run on “grease from its Black Label Bacon plant in Rochelle, Illinois.” Hormel ships the grease to a company called Bio-Blend Fuels Inc. in Manitowoc, Wisconsin where it is converted into biofuel.
The advertisers claim the motorcycle gets about 70 miles per gallon running on the converted bacon grease. Also the thing is now supposed to smell like bacon.
Just so you know.