Harley Issues Press Release

April 23, 2014

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Harley wants potential investors to know business is booming so the motor company issued a press release yesterday that was rewritten as a news story in the business sections of most of America’s national newspapers this morning.

The brief version of the news in that release is that Harley-Davidson’s earnings rose 18.7 percent in the first quarter of 2014. Worldwide sales rose 5.8 percent. The company’s net income rose to $265.9 million which is $41.8 million more than a year ago. The news was so encouraging to investors that the price of Harley’s stock rose nearly seven percent yesterday.

The two little tiny bits of semi-bad news is that American sales were nearly flat from a year ago. And the company’s “general merchandise” sales, which includes tee-shirts, fell from $72.144 million a year ago to $64.114 million in the first quarter of this year.

Wandell Speaks

“‘Harley-Davidson delivered gains on many fronts in the first quarter, with shipments up 7.3%, strong margin improvement and solid growth in dealer new motorcycle sales,’ said Keith Wandell, Chairman, President and Chief Executive Officer of Harley-Davidson, Inc.

“‘Thanks to the great contributions of our employees, dealers and suppliers, we continue to lead at delivering exceptional customer experiences in 89 countries,’ said Wandell. ‘Our Project RUSHMORE motorcycles were in high demand in the quarter and we began shipping the Harley-Davidson Street 750 and 500 into select markets. These motorcycles, together with continuous improvement in our operations at every level, underscore the momentum we’ve established as a customer-led company.’”

“‘Our dealers had a solid quarter of retail motorcycle sales. Sales in the Asia Pacific region were up strongly, and we are encouraged by the continued growth of new Harley-Davidson motorcycle sales in Europe. We’re also excited to be entering the heart of the retail selling season in the U.S., having achieved first-quarter retail growth of 3.0% in the midst of a long, cold winter,’ said Wandell.

“According to Wandell, ‘there’s also great news for Harley-Davidson in the annual reporting of our demographic market share data.’”

Demographic Market Share Data

“In 2013, for the sixth consecutive year, Harley-Davidson was the number-one seller of new on-road motorcycles in the U.S., both 601cc-plus and across all displacements, to young adults age 18-34, women, African-Americans and Hispanics (‘outreach’ customers) and Caucasian men age 35-plus (‘core’ customers), according to Polk 2013 U.S. new motorcycle registration data from IHS Automotive. The Company grew its U.S. market share and also increased its share gap to the nearest competitor in each of these segments, compared to 2012.

“‘Together with our dealers, we continued to expand the appeal of our products and the Harley-Davidson experience,’ said Wandell. ‘Harley-Davidson dealers sold more than four times as many new, on-road motorcycles, 601cc and up, to U.S. young adults last year, and among riders age 35-plus, more than nine times as many to women, more than six times as many to African Americans and more than seven times as many to Hispanics, as the nearest competitor.’

“According to Harley-Davidson’s internal data, retail sales of its motorcycles to U.S. outreach customers grew at more than twice the rate of sales growth to core customers in 2013 compared to 2012.”

“Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.”

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32 Responses to “Harley Issues Press Release”

  1. Phuquehed Says:

    Hey RtC…I sent you an e-mail like you asked in that other thread. Just wanted to make sure you know in case you missed it or something.

  2. RtC Says:

    I’ll be damned! Is it the fuckin’ FEDS?! The other E I sent to Mongols
    laison got kicked back too! WTF? Fuck em! I’ll keep trying!
    RESPECTS to the REAL

  3. RtC Says:

    @ ocmouse22, tried to Email you & it got kicked back. I was wanting to know
    if there is any other place besides F-B. I’m going to TRY to get an E to the Mongols addy. I’m on a website that is mainly southern E-coasters & deep southern members. I posted your Eaddy there for info, but with it getting kicked back, is there another site? If the Mongols Email works,
    I’ll post it, too. Should have done that at the same time I posted yours.
    DUH! FTF & the damn meds I’m on!
    RESPECTS to the REAL
    Redwolf the Conchoman

  4. Sieg Says:

    We had a DEALERSHIP out here many moons ago, in one of the little hick towns just inside the Illinois border. It was most righteous, the place you always wanted to go to. Old boy and his wife ran it, he had been a factory-racer way back when when they still did that kinda thing, and he was the one and only wrench in the place. His wife handled all the parts orders and the front counter. This was a two-room joint on the main drag, proly like forty feet square, with a coupla picnic tables in the “showroom” for customers to hang out and have a beer on. You’d go in there, ask the wife for, say, an axle-spacer off a 58 Pan, she’d ask ya how thick, then fish it out her apron pocket.

    Notice I didn’t use any names.

    So, he’s getting up there, wants to retire, and the building, well, the land it’s on is worth a few mil by this time. There is a fella in town, he’s been fixing bikes out of his garage for years, got a good rep, people like him, he’s been saving his bread, and he wants to buy the dealership. The old couple agree, they fix a price, everything looks good.

    Then the Company tells the old couple that they can’t sell to the guy, he “doesn’t have the proper financial backing” to run the place as a stealership. They are pretty much up against the wall, so they find another buyer, but now the Company tells them that they won’t re-license the franchise in that building or town because “the demographics aren’t right”, and because “this location doesn’t project the image we have to maintain”. Shit you not.

    So the old couple hock everything they have, and take-over an old busted-out Farm & Fleet in a bigger town farther south into Illinois. They sell it to some moke who was selected by the Company, and he immediately builds a huge Temple of the Tee-Shirt across the street from the old building, and moves the Stealership there. For it is a Stealership in every sense of the word, now.

    Last time I was there, there were like five bikes on the floor, and the whole rest of the building was given over to geegaws and gimcracks.

    So in the end, all the old customers stay away in droves, these tools who own the place now know jack shit, and employ attitudinal wannabe-yuppie douchenozzles to sell their keyfobs n such. Coupla indicators…

    One of my Brothers got lazy, decided to treat his 79 Sporty-bought new and always self-maintained-to a dealership tune-up/check-up. Pulled up, this was in like 1998, and they told him they “don’t work on antiques”.

    When the Twin-Cam first came out, I read an article about them, and they were saying that you could buy a base-model, whateverthehell they were calling a StupidGlide them, for like 12K. I called this place, told em I wanted two of em. They laughed, told me they’d be happy to sell em to me…for 20K each. “We only sell custom bikes here”…what’s a custom bike?…”you know, we start with the base bike, then we customize it with different seats and handlebars and chrome”…what happens to the old parts?…”we get rid of those for you!”

    Dig that. They “get rid of them for you”. Sell you a bike with a few hundred worth of plastic shit on it for 8K over retail, then sell the old parts over the counter!

    Nope, no names…but buyer beware in northern Illinois.


  5. Rahlow Says:

    slycechyx,,,tells how ya really feel! lol

  6. slycechyx Says:

    Fuck Bob Parsons in the ass with an aids infected elephant dick.

    He is making a bad name for himself & his dealership pretty damn fast around here. Unless one is a loyal customer of his, everyone else in the AZ biker community stay as far away from his dealership as possible. He cut so many throats for this past AZ bike week. He cut throats of Harley dealers, Jap dealers, Victory & Ural dealers, charity organizations, other bike clubs. His dealership & events are getting boycotted by more & more every day.

  7. Grumbler Says:

    Speaking of MoFoCo stealerships, the billionaire GoDaddy founder, Bob Parsons, plans to build a 146,000 square foot two-story building in the Scottsdale Airpark. That’s expected to be the world’s largest Harley-Davidson dealership. Just to place that size in perspective, the average Wally World store is about 100,000 square feet. Expected to open by mid-2015. It’ll dwarf Destination Daytona by 37,000 square feet and Las Vegas HD by 42,000 square feet.

    High Desert Harley-Davidson in Southeast Idaho, which looks enormous to me, is 54,000 square feet. I’d be much happier inside a 2,000 square foot indie shop.

  8. Phuquehed Says:

    @Done – It’s not just you man. I wasn’t meaning to say you’re wrong in your assessment of the H-D dealerships, I only meant to say it just happened to work okay for me and slycechyx…that’s only two out of how many thousands? I agree completely with everything you’re saying.

    @SHUV75 – I’ve got a crappy pos leather-like tool bag that’s chock *full* of tools. It stays on my bike pretty much permanently. I’ve found that it’s not so much for me, but for all the wannabe’s that only come out on sunny, 75 degree+ days on their *toys* who wouldn’t know a spark plug from a air valve cap and carry zero tools at all, even though the majority of them are riding Heritages or full dress hogs and have 50 times the amount of room for things than I do. This also includes me stopping to help rice-burner riders.

    I wrench everything I possibly can with the limited tools I have at the moment. In my situation of being on a fixed income, buying some tools just isn’t practical (for instance the cam bearing plate changing tool, etc). Nor can I change tires myself, though I do buy my tires online and then strap it to the sissy bar and take it to my indie to put on for me, heh.

    If I were still a working man and my body wasn’t a mangled mess, I’d be like Sieg and have at least two bikes that I worked *completely* on myself (except for things like jug work, etc of course, and the tranny – I won’t touch trannies with a ten foot pole…the damn things comfoozle me just looking at the innards!). I sure do miss it though, being able to do so much more on my own and not being so dependent. It really sucks ass!

  9. Rahlow Says:

    Around here a new bagger is $22-23k,,,, a Heritage is $18k+ if you wanna call it a bagger.

  10. SHUV75 Says:

    i agree with the comments on here….the stealership is out for blood…they tell the locals guys..expand and sell more clothes or we will shut ya down….seen it happen…maybe if the these shirt buyers would stop buyin shirts to be wannbe Harley folks then Harley would go back to the ol’days…but then the tv shows…there’s a battle lol..or here’s one that really rubs me wrong..Hollister clothing…i shake my head so many times i need new bearings…i asked someone one time…do ya know what that is…nah dude…then after telling him i got the…NO shit really wow i didn’t know…NO SHIT ya didn’t…tv shows and garments make week people feel important…its funny when someone is wearin an SOA shirt and hat and walking proud and then a real biker walks in…the no looking or the head nod is great…it’s like really BOY you want to wear that and not know what it takes to get a patch…bottom line is tv shows… big money U.S is crazy…the rich get richer and the real bikers wrench there own bikes…FUCK the new guys who where the costumes on the weekends and other wannabes…if ya want to fly the bar and sheild..do it upside down..some people will know this some will knot..just an ol’school with an option…new guys…your oil change is comin

  11. Paladin Says:


    Based on a 160 hour work month (4 X 40 hrs.) @ $20 an hour, that works out to 5.626 months. Harley Davidson’s corporate mantra should be: “You can get better quality, but you can’t pay more!”

    Long May You Ride,


  12. Sieg Says:

    Ain’t life grand…

    Harley used to max out at around 30,000 bikes a year, total, now they churn out usually about four times as many.

    Back when they made just those 30,000, they were made of steel, and they were all made in the United States. All the parts, everything, were either made in-house or by a supplier here in-country.

    The average price of a new H-D, with all the bells and whistles, (aka Garbage Scow) was around $2500 in 1977. For $2000, you could pretty much buy any used Hog in the world. You could still put a sled on the street for under a grand, if you scrounged a bit, and I had Brothers that did it in the $500-$700 range with some regularity.

    At the same time, a good union factory gig could make you $15-$20 per hour. Figure in raw numbers, you could buy a NEW Harley for about 148 hours of work. Today, say you can find a new bagger for what, $18,000? You’re gonna be lucky to have that factory gig that pays $20 an hour…REAL lucky, and it’s gon cost you 900 hours to pay for it.

    Progress. Hope and change, and welcome to McAmerika.


  13. OC VAGO 1%er Says:

    I’m just wondering why Kurt Sutter or the Sons of Anarchy haven’t stepped up to help out with SAVE THE PATCH. How about the Devil’s Ride rough tough bikers. You guys have made your fame and fortune off of us.

    Why not step up and really help out.

  14. Duck Says:

    Ocmouse22- I too would be interested in one of the patches Paladin mentioned above if they become available. Getting the word out along more of my coast sure wouldn’t hurt, I figure.

    As to the MOCO and their recent statement, BMW covered most of my thoughts on the matter pretty well already so I’ll just nod in agreement. They love to spin the results of their perpetual corporate long con into a PR release that makes it look as if they’re conquering the world. I guess Polaris and Triumph never got the memo…

    I also don’t dispute that a few decent dealers still operate in the states, I’ve crossed a couple that surprised me, in fact- but I can’t figure it’ll be long before they end up either towing the party line more firmly to appease the potatoheads at the top, or going extinct. Pretty much a shame either way.

  15. Done Says:

    Then it’s just me (again). Bought my first scoot in ’76 when I got out of the Crotch, no idea if I got ripped off, used my seperation money & what little I had in the bank on base at Camp Pendleton. The stealership was in San Diego, no clue as to their name, wouldn’t write it if I could remember anyway. Been to a few since then and can’t recall being hugged. Maybe that’s what I need, a hug. Actually a kiss might be nice too since I like to get kissed when I’m getting……..

  16. slycechyx Says:

    I can’t say enough about the dealership I go to. Everyone there knows me by name. & always greated with a hug. Service has given me discounts & thrown in extra service at no charge.

    Eaglemark gave me 1.99% interest on my sporty. When my old man traded in his Wide Glide for a Fat Boy, the dealership gave him fair market value on the Wide Glide (it was paid off years before), knocked off two more grand on the Fat Boy, we ended up financing less then half the price off the bike, he got 2.25% interest on his loan.

  17. Paladin Says:


    I bought a patch at the Save the Patch rally. It’s an 1 1/2″ X 3 1/4″ embroidered grey and white American flag, with “SAVE THE PATCH” embroidered across the bottom. If those patches are still available, Phuquehed and others could purchase those?

    Long May You Ride,


  18. Done Says:

    @Phuquehed: Good on Eagle for making that happen. Being in the fixed income set myself I feel your pain. My experiences with Eagle have ALL been bad as have many of my closest friends. What sticks in my craw is that H-D stealerships won’t at least attempt indirect lending (shopping the loan out to several financial institutions) and like I said, they have memories like a tweeker ex ol’ lady when it come to being scorned.

    My strategy has been to get their out of the door price (tax, title, etc) then take it to my FCU and get them to write the stealership a certified check for the funds. Having said that, I own an ’85 & ’08 FLT both of which I wrench myself and neither of which I’ll part with so I can ride the latest and greatest liquid cooled versions. About the only reason I darken the hallowed doors of a stealership is to drop off some soon to be broke rider who got their extended extended extended warantee so they can sit there all fucking day brousing the leather & cotton goods made in Chinese sweat shops. I won’t even order parts from these bastards as they are plentyful on the after market. I’m truly fortunate to know some local wreches who have forgotten more than I’ll ever know about repair work & I can barter what I’m best at for their expertise. I live about 5 miles from I-95 in SC and have a bike trailer so I rescue about a dozen or so friends or friends of friends and haul them to the stealership for gas money if they’ve got it but I want to make this very clear, I NEVER patronize any H-D stealerships as I don’t go where I’m not wanted. Glad you got your scooter though. Made me feel good when I read that.

  19. ocmouse22 Says:

    No patch as of yet. Other things are in the works. We have had responses outside the biker community about save the patch which is what we need so if anyone would iike to get invoved with SAVE THE PATCH you can contact me at [email protected]. we really need help from outside our lifestyle to defeat this. If the feds win your trademark could be next.

  20. Phuquehed Says:

    @ocmouse22 – Is there an actual ‘patch’ that we can buy to have sewn onto a vest?

    Is it just best to e-mail that address and just ask what merchandise there is and we’ll get a list?

  21. Phuquehed Says:

    @Done – After I became disabled, I was absolutely sure I’d never ride again until a friend came by on his bike one day 8 years after I’d been hurt. Found out that the bike hurts far *less* than riding in a car or truck so started looking for one. I was determined to buy American Made and a Harley.

    One of the local dealerships wouldn’t even look at me and took someone there almost a half hour before they’d even say ‘hello’ to me. They lost my business permanently. Found a dealership 5 hundred miles away that would finance me when I had, literally, no credit score and had been living on disability for only 4 of the past 8 years at the time.

    I’m now on five and a half years of a seven year hitch and have a credit score of 785 (I just looked it up the other day while we went through a scare that the company insuring our house screwed up and sent a letter saying they weren’t going to cover us anymore…luckily I found their fuckup and showed it to them). It’s been a bitch, and yeah, I’m sure I’m paying out the ass with overly high payments, but it’s fixing my credit. My own bank wouldn’t even loan me a few thousand dollars to buy a *used* bike, so I have to say that the Harley/Eagle Mark thing and the dealership who gave me a chance, is the best thing that happened to me since I got hurt in 2000.

  22. ocmouse22 Says:

    [email protected] . This is where you can order you t shirts and all the SAVE THE PATCH merch. Pass this on please. Thanks

  23. Stevo Says:


    Get some T-shirts and stickers etc up for those of us out of country and out of Cali. People are asking on the facebook site and getting no response, there’s a money stream right there!

  24. Jim666 Says:


  25. BMW Says:

    I currently own a fairly late-model Harley, after nine or ten panheads from the fifties and several other manufacturers through the years. I recently picked up some new parts from Harley and for the FIRST time since I bought the late-model, the parts were actually made in the USA!!! When I expressed my amazement at real AMERICAN-MADE parts from a dealer, I found that the counter staff at the stealership were surprised, too. Of course, all these parts have to be special-ordered, unlike the shot glasses and jackets, which were in plentiful supply at the “Harley-Davidson ‘motorcycle’ dealer”. The paraphernalia actually has as much floor space as the motorcycles! And, as far as I could tell, most of the “lifestyle” clothing was NOT American-made. I guess H-D corporate really means “Bangladesh lifestyle” when you buy their lifestyle clothes.

    Now I really enjoy playing around with the newer bike, adding bits of this and that to make the ride more comfortable and the bike more safe, so I have bought several thousand dollars worth of parts, mostly electrics and electronics. (I now prefer the touring style in my old age, rather than the bobbers and choppers of my youth ). Mostly because I have been an electrician for many years, and I still like to experiment, I am always trying something new. However, I usually TRY to go elsewhere for parts because I also support American manufacturing. I may be retired, but my neighbors still work in the good old USA!

    Harley today is about as American as the Shanghai Export-Import Group! Sure they have an American corporation, but almost all the parts seem to be coming directly from Communist China, and that really sticks in my craw.

    Now Harley is opening new plants in India to build the new small bikes, although they CLAIM that all the bikes for the US market will be assembled in the USA. How many of the parts for THOSE bikes will be made in the USA? Will the new parts be made in Communist China, Bangladesh, or in India?

    A year or so back, Harley decided to hire lower-paid, untrained, part-time workers at the assembly plant so Harley could improve profits. I don’t even think the new-hires are employed by Harley. As I understand it, the new part-timers will work for a temp agency. As they retire, the existing skilled Harley workers will be replaced by these part-timers. So, in the near future, Harleys will be assembled out of (mostly) imported parts by (mostly) part-time workers. And Harley CLAIMS to be the American dream…or is it the American Nightmare?

    Now I have played with motorcycles for many years, and I realize that the basic Harley design is very old school. Some parts for my panheads were interchangeable with many years previous. I bought parts from the same dealer that sold my grandfather HIS first Harley. I learned to love quirks of the old scooters, and I was loyal to the brand and the people who built and sold them. Harley was loyal to the American customer and the American worker, too. But those days are long gone.

    Harley WAS an American icon…Maybe for about eighty years…Today’s Harley-Davidson is a clothing store where I can special-order motorcycle parts and come back for those parts when they are shipped-in next week. If I were looking for a place to invest money, I’d look for a REAL American company that invests in MY country. If I want Chi-com parts, on the other hand, I can order them myself at 1/4 the price. They only take about TWO weeks to ship directly from China…


  26. jj solari Says:

    well, i expect to buy a 750 so maybe they ain’t lyin’ about the immediate future lookin’ good. i cant be the only one out there like me can i?

  27. Done Says:

    Harley Davidson Dealership sales are only financed through Harley Davidson Motor Credit / Eagle Bank / Harley Davidson Financial. Most bad credit disappears after 7 years except Bankruptsy which last 10 years. But even if you had your Harley reposessed 15 years ago because you lost your job, got cancer, whatever truly out of your control circumstance, when you re-apply to Harley Davidson Motor Credit you are toast. You’ll get less time for robbing a bank than you will for having a less then perfect record with these eliteist bastards. You’re much better off either paying cash (yeah right) or going to the Dealership and getting the out the door price then applying to a Credit Union where you’ll not only have a much better chance of getting the loan but at a far better interest rate as well. Their Service Departments are now charging well North of $500.00 for the “Hey, We Change More Fluids than Imagineable So Bend The Fuck Over It takes All Day Go Wait In The Apparel Department” Oil Change. And, above all you really need to show up in a polo shirt and cargo shorts and deck shoes. Work clothes that you’ve actually done a real job in just won’t do. I haven’t seen a “NO COLORS” sign yet but it’s coming. A Beacon score of less than 650 will get you a down payment roughly equal to half the MSRP. Let’s see, Dealership or Root Canal, hmmmmmmm, Root Canal.

  28. ocmouse22 Says:

    To donate to the Mongols Nation Lawsuit Defense Fund send donations to;
    Joseph Yanny Attorney at Law
    Law Office of Yanny and Smith
    1801 Century park East Suite 2400
    Los Angeles, California 90067
    Here is where you can make your donation to help keep all of our patchs. 

  29. ocmouse22 Says:

    Fuck Harley greedy bastards! I’m going to change the subject. The defenders program is now putting forth the effort to help the Mongols case and the state of Texas is also helping. We all must help in this. If they can take their trade mark then they can take any trade mark! OK east coast it time for you guys to get involved

  30. swampy Says:

    I wonder what Wandell’s annual salary will be this year as compared to last? Anybody have an idea?

  31. RtC Says:

    Are they still gonna continue to hire clueless “part-timers” to build?
    If I could still ride, Victory would be my choice.

  32. newjack66 Says:

    Love or hate Harley (I personally love Harley & Victory/Indian)you have to admire through clever marketing strategies how Harley have come back from the ‘brink’ and survived, and flourished.

    Being from Australia, I don’t pretend to understand US Corporate Culture but as a business model Harley is impressive.

    Keeping a manufacturing base in the US is a positive.

    Recently in Australia the last of our car manufacturing industry will close its doors in the next few years, and with it jobs, both directly and indirectly (component manufacturing etc) .

    Recent estimates have it that some 200 000 jobs in the states of Victoria and South Australia will go. Federal Government was not keen to keep subsidizing the industry.

    So I’m personally happy to see Harley thrive and Victory/Indian, if it means keeping jobs on US soil and not seeing those jobs go offshore to China, India & Mexico.

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